Global Beerco’s HausCraft system is a new and highly profitable craft beer brewery specifically designed for the hospitality industry. However, it is not a new unproven concept to Global Beerco and its corporate team. Like many of the most successful so called “new” business concepts it actually represents the evolution of a highly successful brewing product with the integration of current brewing technology to address today’s hospitality market challenges. The science and technology that HausCraft embodies today goes back to the beginning of the Craft Beer movement when in 1985, Ian MacLennan pioneered and patented the process for development of The Beer Machine product line under the careful guidance of Dr Michael Lewis, then the professor of Brewing Sciences at the University of California, Davis. (Dr. Lewis has since been recognized by the Smithsonian Institute in Washington DC as the “Father of the Craft Beer movement” with a permanent display in the American Museum.)

Ian studied the history of the beer market in North America and recognized that because of the prohibition period begun in 1918 and lasting through 1933, that the quality and variety of beers was greatly compromised when the industry became monopolized by an industrial production model that forged a partnership with advertising giants in New York to nationally distribute a standardized product after prohibition ended.

In 1978, after President Carter approved small scale brewing and homebrewing in America, Ian concluded that the amazing size of this American consumer market that had been denied the variety of choices that small scale brewing provided presented an enormous market opportunity. That motivated the development of The Beer Machine product line which was designed to be easy, simple, fast and uncomplicated for appealing to the much larger consumer market rather than the “Hobbyist” for producing endless varieties of fresh, naturally brewed craft beers at a cost of just “pennies per serving.” These attractive consumer features remain at the core of each Global Beerco iteration of the brewing process for a particular
application.

The Beer Machine product line has generated retail sales approximating 100 million dollars throughout more than 20 countries around the world creating a new product category for retailers including Costco, Macy’s, Sharper Image, Target and hundreds more. Today, The Beer Machine is being refreshed with new technological features but remaining true to its original product features that bring craft beer brewing to the home consumer in the easiest, fastest, most convenient and cost efficient manner.

As global markets and economics have evolved, the demand for naturally brewed preservative free varieties of craft beers continues to escalate driven by a well-educated millennial generation. That has transformed the beer industry and prompted the evolution of features in The Beer Machine features to what today is Global Beerco’s much larger commercial production unit the “HausCraft” Brewery System. The newest technological features and patented innovation has been incorporated into the Hauscraft product line much beyond what can be included in a $150 to $175 product for home personal use.

HausCraft’s bag-to-bag patented technology, computerized operation with continuous internet monitoring of the brewing process, dry wort and an eco-logical friendly process that requires only a fraction of the traditional space a small-scale brewery needs delivers an unrivalled production cost averaging $0.35 to $0.45 per 16 oz pint. With the Millennial and generation Z now driving the economic future of the Hospitality industry and real time information being the critical factor for success in today’s instant information age, todays HausCraftBeer brewery system provides unrivalled benefits built on more than 30 years of BOTH the science and technology of brewing as well as “boots- on-the-ground” experience with day to day comunication and interaction with both the needs of the commercial market and the home beer consumer.